A fantastic spot for Coke en espanol (sorry for the lack of diacritics, I'm feeling lazy today). It's great from an advertising perspective: good concept, good storytelling, compelling, heartfelt... it comes across as sincere (for the most part), although it feels like Coke dips into that well a little often.
From YouTube patron ivan001:
By the way, this kind of commercial is actually too common. Life is beautiful, buy a Honda. I love my family, buy coca-cola. I love everybody, eat at mcdonalds. looks like they don't have anything to sell anymore but a concept that has nothing to do with the brand or product.
About people saying this is a great piece of advertising: this have absolutely nothing to do with the product. The message is extremely lame and conformist. You should fight for a happy life for everyone, not find some happiness for you in the middle of all the [expletive] that is going on. Also, I bet this 102 yo guy do not drink coca-cola and certainly not eat at mcdonalds.
As a sidenote, I'm going to start a regular segment where I cut and paste YouTube comments straight to my blog for the sake of entertainment - because if you don't find YouTube rage (at least some of it) incredibly funny, you were obviously born without a sense of humor.
Anyway, ivan001 both completely misses the point, and hits on another one with the precision of a drunken surgeon. Modern advertising has never been about the product. We are in the business of selling brands my friend, not toothpaste, not chewing gum, not housing loans. We sell feelings. We sell loyalties. We sell hunches. We sell the cure for buyer's remorse. What this country sorely lacks is media literacy. True, ivan001 may be literate enough to see how he/she is being manipulated, but advertising hasn't changed (much) in 40 years. If you aren't buying the spot, you aren't buying the product. But hopefully most of us understand what's really going on when Coke is pushing a 102 year-old man at us and doesn't mention "Coke" explicitly in a spot (besides the not-so-subtle product placements). There's no conspiracy here.
On the bright side, ivan touches on an idea I can support. Life is not about hedonism. This is where Coke falls short for me in this ad. It's a good thought, and you really ought to enjoy life and "grab it by the..." well, whatever you choose to grab life by. But it suggests that that is all life is about: pleasure. And finding yours. Nope.
More on YouTube rage, hedonism and my own personal philosophy later. Like you care *laughs*.
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